Cervena venison is tender and mild unlike hunted game meats. This is because the deer are naturally raised on ranches in New Zealand where they are able to roam and graze in stress-free conditions. The deer feed only on tall grasses, which may be supplemented during the colder months with natural feed like hay and silage. No growth hormones or steroids are ever administered, and the deer grow to no more than 36 months of age. This premium product is distinguished from all other venison by the trademarked assurance that the meat has been naturally-raised and processed according to the strict quality standards of the Cervena brand in plants that are specifically licensed and regularly audited by an independent agency. Naturally low in calories and fat, yet packed with nutrients like iron, zinc and B vitamins, Cervena venison is a high-quality protein and one of the healthiest red meats available today. According to the USDA National Nutrient Database, venison has about 20% less fat and about 100 fewer calories per 3.5 ounce serving than beef. It's the ideal meat to include as part of a healthy and balanced diet. Because it is so lean, venison is best when lightly seared or grilled, and served from rare to medium rare. The rich flavor can stand up to strong spices and flavorings, or will shine when simply rubbed with salt and pepper. And venison is an all-season meat, perfectly delicious on a salad or served alongside grilled seasonal fruits or vegetables.